
About Us
YouFirst Financial Group is an independent insurance and financial services agency dedicated to helping individuals, families, and business owners protect what matters most while building a stronger financial future.
We specialize in life insurance, health insurance, Medicare Advantage plans, retirement strategies, annuities, group benefits, commercial insurance, and small business insurance. We also offer business funding solutions through our lending partners, including working capital, equipment financing, SBA loan options, and other business loan programs designed to help businesses grow, expand, and operate with confidence.
In addition, we provide access to tax advisory strategies for high-income earners and business owners who are looking for ways to better plan, reduce tax exposure, and align their financial goals with long-term wealth-building strategies.
With locations in Laredo, Eagle Pass, and San Antonio, our mission is to provide personalized guidance, trusted options, and long-term support. We work with a variety of carriers, lenders, and strategic partners to help our clients find solutions that fit their needs, budget, and goals.
At YouFirst Financial Group, our name says it all — we put you first.
Health Insurance
For your health needs, it is essential to have a plan tailored for you and your loved ones. YouFirst offers plans suitable for a diverse range of budgets including Medicare Advantage. YouFirst will find a personalized plan that includes your doctors and prescriptions.
Group Benefits
Offering your employees the benefits they desire is simplified with us. Whether you're a team of two or 200, YouFirst provides access to comprehensive health, dental, and vision insurance, along with 401(k) programs.
Annuity
Preparing for retirement and achieving your financial objectives goes beyond mere savings. It's about feeling secure with a guaranteed income stream. Whether you're aiming for enhanced retirement savings or assured income, we provide annuities tailored to various financial and life aspirations.
Home & Auto
Our Home and Auto Insurance is fully customizable.
Whether it's a combo of car, homeowners, or basic coverage for your ATV or RV, YouFirst is here with insurance that fits your needs.
Commercial Insurance
Regardless of your industry, your business encounters daily risks. That's where YouFirst steps in, offering an array of business insurance solutions tailored to pinpoint and mitigate these risks.
Small Business Loans
YouFirst Financial Group, in partnership with ROK Financial, offers small business loan solutions including SBA loans, equipment financing, and working capital. We help contractors, trucking businesses, restaurants, home health companies, and more access funding to grow and operate with confidence.
Tax Advisory
YouFirst Financial Group has partnered with a team of experienced tax professionals to help high-income earners reduce tax liabilities through strategic tax planning. If you earn over $250,000 annually and/or have a tax liability of $30,000 or more, our team can help identify opportunities using current tax codes and incorporate them into a yearly tax strategy.
Why YouFirst Financial?
In the whirlwind of life's unpredictable moments, certain experiences stand out, forever changing the course of our destiny. Such was the case for me, the founder of YouFirst Financial Group, when I faced the heartbreaking loss of my father. His unexpected departure not only left an emotional void in our family but also an unforeseen financial burden. This profound experience opened my eyes to the significance of preparation and the invaluable peace of mind that financial planning can bring to families.
My journey into the realm of financial protection began with a 5-year tenure at State Farm Insurance, an experience that allowed me to delve deep into the insurance business. While I garnered vast knowledge and experience during this time, my heart gravitated towards a niche – life insurance. The impact of life insurance on families like mine became evident, and I wanted to be part of that safety net. Recognizing this need, in 2022, I introduced YouFirst Financial Group to the world.
Today, YouFirst Financial Group stands tall as a rapidly expanding agency in life, health, and financial services, casting its protective net across South Texas. Our commitment remains unwavering – in every decision, in every consultation, we prioritize YOU FIRST. Because at YouFirst Financial Group, we understand that your family's future is invaluable, and we're here to safeguard it.
-Edgar I. Escamilla, CEO of YouFirst Financial Group

Office Hours
M-F 9AM-6PM
SAT 10AM-2PM
Address
Headquarters
5918 McPherson Ste 3
Laredo, Tx 78041
San Antonio, TX TBA
Eagle Pass, TX TBA
